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Code of Commercial Communications

CONSULTATION  OUTCOME

 
 
From: Ministry for the Economy, Investment and Small Business​
Malta Gaming Authority
​Published on: 29 January 2016
​Running till: ​28 March 2016
​Last Updated: 26 August 2016
  

This consultation has concluded.

  
Download the feedback report Consultation Feedback - Code of Commercial Communications August 2016
 
Following a public consultation process, titled ‘Code of Commercial Communications’, on the need for the current rules on the advertising of gaming services to be updated to better reflect the sector’s development, in terms of player behaviour, marketing techniques, new technologies, regulatory practice, and the needs of society in general, the Malta Gaming Authority (MGA) is publishing a feedback document highlighting key points raised through the consultation process. The original consultation document may be accessed on the MGA’s website through the following link.
 
The general aim of the proposed Code is the protection of minors and other individuals who are, or may be more susceptible to problem gambling, the promotion and safeguarding of players’ rights and responsible gaming, the elimination of misleading terms, and in general the fair and non-predatory treatment of consumers by gaming operators.
 
The consultation on the draft Code of Commercial Communications is part of a series of consultations which the MGA is currently conducting with a view to advising it on the best approaches to be adopted in the regulatory overhaul which it is currently working on. The feedback provided on this consultation will now be considered in the finalisation of the text of the Code as well as, where relevant, in the drafting of the rest of the legislative initiatives required to complete the new gaming framework.

 

Original Consultation

 
Marketing and advertising are a critical part of any gaming service. Consumers are faced with a wide array of options in terms of operators and games across different mediums. Players can choose anything from slot machines in one of the casinos, online sports-betting to a traditional bingo. Attracting consumers is an important consideration for gaming operators, whether it is through traditional or digital means of advertising, or via inducements and bonuses. In light of this, the proper regulation of advertising of gaming services is of paramount importance.
 
The Malta Gaming Authority (MGA) is of the view that the current rules on the advertising of gaming services need to be updated to better reflect the sector’s development, in terms of player behaviour, marketing techniques, new technologies, regulatory practice, and the needs of society in general. To this effect, the Authority is hereby publishing the draft Code of Commercial Communications for public consultation and feedback.
 
The general aim of the proposed Code is the protection of minors and other individuals who are, or may be more susceptible to problem gambling, the promotion and safeguarding of players’ rights and responsible gaming, the elimination of misleading terms, and in general the fair and non-predatory treatment of consumers by gaming operators.
 
Queries and requests for clarifications with respect to the content of the document, as well as contributions/feedback from interested parties may be sent to consultations.mga@mga.org.mt
Closing date for feedback on the aforementioned consultation is Monday, 28 March 2016.
 

 
Data Protection Statement Data Protection Act (Chapter 440)
 
The Data Protection Act, 2001 regulates the processing of personal data whether held electronically or in manual form. The Ministry for Social Dialogue, Consumer Affairs and Civil Liberties collects only information which is necessary for it to perform its intended functions and is set to fully comply with the Data Protection Principles as set out in the Act.  Verification of the ID number provided will take place as deemed necessary. All personal data provided will be processed according to the Data Protection Act (Cap 440).
 
 
In addition, please be aware of:
 
·         Disclosure under the Freedom of Information Act (Chapter 496)
As we are a public authority all documents we hold, including documents related to this public consultation process, may be released following a request to us under the Freedom of Information Act (Chap. 496), unless such request may be subject of an exemption arising from the same Act.

​​www.konsultazzjoni.gov.mt

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